Design Rationale: The site was for a small business specializing in customized-software solutions for physicians. According to my research, physicians as a group are not IT enthusiasts. IT is simply another encroachment on their time. For that reason, I wanted to move away from the typical “geek” look of most tech companies.
design rationale: This site was for a Libertarian organization. I thought they needed strong imagery. I used themes pertinent to complaints typically made against other political parties.
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